Is it any wonder why they favor Instagram accounts that keep their followers active and engaged? The more users they keep on the app, the more ads they can sell. And how do they make money? By keeping users on their app. Try NapoleonCat for free: Company email Start free trial Boost your engagement rates and increase organic reach. Find out what content performs best and when it’s best to post. If you want a more accurate assessment of your Instagram reach, you need to view it relative to your number of followers.īazaar Voice conducted a study that yielded key Instagram benchmarks 4 that can serve as a basis for comparison.īrands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story.īrands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.Īnalyze your own profiles and track your competitors on IG. After all, brands with fewer followers will naturally have a higher reach rate than those with many followers. Here’s the thing: how good your Instagram reach is depends on the size of your brand, and how far you are in your brand awareness campaign. Wait, so if more than 10% of my followers are seeing my Instagram posts, then that means my reach is good, right? Rumor has it that only 10% of your followers see your Instagram posts 3. In a perfect world, all of your followers will see every Instagram post you publish. What is a good reach on Instagram, anyway? But you can’t get to that point if your Instagram posts are not even showing up on their feed. If you want to build a brand and earn revenue, you have to communicate with your target audience and build a relationship with them. What’s more, 81% of people use Instagram to research 2 products and services. After all, Instagram is now the most popular social media platform for following brands 1. If no one is seeing any of your Instagram content, what’s the point?īesides, if your Instagram content is not reaching your prospects and customers, you’re leaving money on the table. With that out of the way, let’s talk about… Why tracking Instagram reach is importantįor starters, it tells you if your Instagram campaign is working at all. What if Ben goes nuts and views it a hundred times within that same period? You guessed it – still one.Ī thousand views from Ben in 30-day increments? Yep, still one. You’ll notice from our previous examples that we calculated Instagram reach in 1-day increments (on a Sunday, remember?).īut what happens if you calculate it in 7-day increments or 30-day increments?įor example, if Ben views your Instagram post 10 times over the last 7 days, what is your reach if calculated within that 7-day period? Calculating Instagram reach in 7-day and 30-day increments Then impressions is the total number of times your content has been viewed, including multiple views by every single Instagram account.įor example, if Ben viewed your piece of content twice on Sunday, that gives you 2 impressions and 1 reach for that particular day.Īgain, pretty straightforward. If reach is the number of unique Instagram accounts who have seen your Instagram content… If you want these two metrics to be of any real use to your campaign, you need to understand how they relate to each other. In fact, knowing the difference between the two terms is not enough. If you’re a social media marketer, you can’t afford to commit the same mistake. Many people confuse the terms ‘reach’ and ‘impressions’ and interchange them as a result. Instagram reach is calculated in 7-day, 14-day, and 30-day increments (like in the Instagram Insights tool).ĭifference between reach and impressions on Instagram. Instagram impressions become part of the conversation.However, things start to get confusing when: Put another way, Instagram reach is the number of people who have viewed your posts (or Stories).įor example, if five Instagram accounts viewed your Instagram post on Sunday, that means your reach for that post for that particular day is five, even if some or all of those same five accounts viewed it more than once.Īlways remember: One Instagram account = one unit of reach. Instagram reach is the total number of unique users who have seen your Instagram content. You may be wondering what does accounts reached mean on Instagram. Try it for free: Company email Start free trial Analyze your competitors, set up automatic reports, and more. Get detailed performance statistics for your Instagram accounts.
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